What a guy wants, what a guy needs...

A friend of mine is caught in a strange situation with her guy, and has been asking me advice.

Now usually I'm the go-to for guy-related questions, but for once I'm kind of at a loss.

So here's the sitch. (And maybe I should have "Asked Mason," but I digress.) She met this guy, and they totally hit it off. They had major chemistry, "got" each other, wanted to spend every waking second together, texted each other during the time they couldn't hang out (ie during work and sleeping time), etc. Everything was just dandy, up until about a week and a half ago.

All of a sudden, this dream dude seemed to disconnect himself. Where he used to call/write/email/text/smoke-signal her regularly, he now hardly seems to have the time to hang out with her or even think about her. At one point when they were first getting to know each other, he had told her that occasionally he goes through phases where he holes himself up in his room and hides from the world with video games and movies, and although it seems like he just wants to be alone, he's really looking for attention. As any girl knows, the worst thing you can do when a guy starts to pull back is come on stronger, but according to him, thats really what he's wishing for when he acts that way. So fast forward back to the present, where she's sitting on my couch moping around because her super sweet dream guy seems to be completely forgetting abotu her. Her feelings and desire to see him haven't changed, but he seems to feel completely differently.

Now her guy doesn't seem to be a bad person, don't get me wrong. I'm definitely rooting for the guy. He's funny, smart, outgoing, and seems really nice to her. And it isn't as though he's being an ass. He's still nice when they do talk or hang out, but as she described it, "it seems like the fire has died down to an ember." And after only a month and a half, we both agree the fire shouldn't have changed any yet.

They sat down and talked about it (I know, every guy's favorite activity) and he finally admitted that things seemed different to him too, and that it had come about the day he made her his girlfriend. Having that label apparently spooked him to a point of wanting to push the relationship far enough away to feel like a single guy again, despite the fact that he has self-proclaimed "super strong feelings" for her. According to her, they hardly ever see each other now, and she's lucky to hear from him once a day through text message or email.

I'm trying to be there for her, but I don't know what to tell her. She's a pretty tough cookie, and she's starting to feel like "if he isn't ready for me, then I'm moving on." We both agreed that their relationship was something really special, but she insists it just doesn't feel that way anymore.

What do you guys think? Is it doomed? Should she wait it out more? Is he looking for attention? Or will it be better in the long run for her to pull back too?